So the Pacific-10 Conference dreams of being the top dog in college sports crumbled Monday when Texas decided to keep the Big 12 together with 10 teams.

As of now, it’s the Pac-11 with Colorado with expectations of Utah getting an invite to make it a Pac-12. It just doesn’t have the same ring anymore, does it?

“University of Texas President Bill Powers has informed us that the 10 remaining schools in the Big 12 Conference intend to stay together,” Pac-10 commissioner Larry Scott said in an e-mail. “We are excited about the future of the Pac-10 Conference and we will continue to evaluate future expansion opportunities under the guidelines previously set forth by our Presidents and Chancellors.”

Utah AD Chris Hill said he’s not responding to rumors. So that means the Utes will be in the listening mode this week.

Oregon State AD Bob De Carolis told me last week he wanted to wait until conference expansion is completed before he makes a comment how this affects the Beavers. He turned out to be wise with that decision.

He could have said things were going great with Colorado and how the Pac-16 would be great, but now he would have to change his tune. De Carolis previously said expansion was good for the Beavers only if it brings significant revenue.

As it turns out, we’ll have to see how much revenue will come back. If Utah joins the conference, the Denver and Salt Lake City markets will give the Pac-12 better visibility in a TV contract deal, but how much? The Pac-10 network and conference championship game would still be in the works.

Will there be more money split up 12 ways instead of 10? That’s the formula Scott must believe or his tenure will be a bust already, in his first year.

Scheduling will be interesting for football. Do 12 teams break up into two six-team divisions? How do they breakup, northwest plus newcomers with the Bay Area, L.A and Arizona schools together?

That means OSU misses out of the every other year of USC coming to town. That’s a big money game. Also, L.A. is a big recruiting area and all the schools want to visit there once a year. That won’t happen for OSU if not in the same division as the L.A. schools.

This report says it’s northwest plus Bay Area in a division with newcomers, L.A. and Arizona schools together. That would be brutal to the northwest group. Any way you cut it, will hurts the Beavers.

Are there two or four crossover games with the other division for seven or nine total conference games? If there are two, all the ADs will be scrambling to fill out the schedule. And that is already a cause of major stress for the Beavers.

There are so many questions to work out with a 12-team conference. At least there’s a two-year buffer to figure it all out.

While Colorado and Utah have been talked about for a long time joining the Pac-10, this flirtation with a super conference makes a Pac-12 kind of bland.

And check out this video look at money being the backbone of these conference changes. I know, shocker.

Post to Twitter